CASE STUDY
Gritty Jigs
A storefront with teeth for a hand-poured saltwater fishing-jig brand.
YEAR
2025
TYPE
Website
CLIENT
Gritty Jigs
ROLE
Design & build
THE OVERVIEW
Gritty Jigs is hand-poured saltwater tackle made for the rough stuff — jetties, rocks, structure, the spots that eat cheaper gear. The brand had real personality and a serious product; it needed a store that hit just as hard and could take custom orders without turning into a spreadsheet.
The challenge
This is gear for people who care about the details — hook, weight, color, the way it swims. The site had to speak to that without getting precious about it, and feel rugged and fast rather than boutique.
Custom orders were the tricky part. Anglers want specific hooks and colors, so the shop needed room for made-to-order without making every order a back-and-forth.
WHAT I BUILT
A store that’s built for battle, same as the jigs.
A storefront with attitude
Product pages that load fast and read tough, built so the jigs — and the brand’s “no compromises, just results” streak — come through right away.
Made-to-order, built in
Custom hook sizes and colors are part of the flow, not an afterthought — “your vision, our craftsmanship,” without a dozen emails to get there.
THE OUTCOME
hand-poured in America — every jig, no shortcuts.
hooks and colors, made to order for how you actually fish.
hidden 404 arcade game, because the brand has a sense of humor.
NEXT PROJECT
Pocket Jacked
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